Once you define your Product Category, you next need to think about its competitive landscape across Geographies.  Is the competitive landscape (buying behaviour, rivals, segments) the same everywhere in the world?  On rare occasions it can be.  But likely, there are unique differences between different Geographies who buy and evaluate your Product Category.  The US geography is distinctly different than the APAC market - Different rivals, different buying behaviour, different segments, different means to distribute your product).   Once you define the Geography to evaluate the Product Category against, Delvantage will combine the two and create the unit of ‘ProductGeo.’   Adding Geography to the share equation creates a more granular view of your established share in the Product Category:

 

(Product in Geo Annual Revenue/ProductGeo Market Size) * 100 = % Share in Selected Geo